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the bright company

The Bright Company is a British sleepwear, clothing and bedding brand for children 0 – 9 years.

We’re a design-led brand; bright colours and strong graphic prints for flourishing young personalities. Unisex designs that let children be children free from gender stereotyping, and that allow our products to be passed on to little brothers, sisters, cousins or friends. 

The Bright Company is passionate about British design and production. All our collections are designed and produced in Britain. We work with suppliers that we take the time to get to know and trust and who pride themselves on high quality production. Our design pays close attention to the distinct physical needs of babies and toddlers. For example our slim jyms are snug fitting so that they don’t ‘ride up’ at night leaving your little ones with cold patches, or leave baggy excess fabric that can restrict the tentative first crawls, steps and runs.  The fabric we use is equally important to us; our cotton interlock fabric is tested and verified using the Oeko-Tex Standard 100 to ensure no harmful substances or dyes are used at any stage of production or left as a residue on the fabric.

The business was founded and is led by Alienor Falconer, a British-based designer and product developer who graduated from the London College of Fashion. After spending the first part of her career in the fashion industry, most recently for the British label Paul Smith, Alienor launched The Bright Company for AW13.